Project | 01
Cleveland Clinic | Sales Collateral
Audience: People who want to perform at a higher physical level
Purpose: Educate people on what sets PTS apart from other personal training programs
While everyone claims their personal training program is the best, the Clinic flexes its medical research muscles in helping athletes excel.
Project | 02
RightTurn.com | Blog Articles
Audience: Potential tire buyers
Purpose: Search engine optimized content that social properties can leverage to bring people into the site
Launching a new brand is a challenge, especially when its purpose is to sell a commoditized item that people only need every few years.
Project | 03
Great Lakes Cheese | Recruitment Brochure
Audience: College job fair job seekers
Purpose: Compete against recognizable brand names when attracting talent
Despite providing 25% of America's cheese, Great Lakes Cheese isn't a well-known name. This is a challenge when recruiting against more recognizable consumer brands.